PROFESSIONNEL DE LA COULEUR

Very Red Series

CROMATIQUE Very Reds are decadent, glamorous, intense, vibrant reds. Our Very Red series is chemically engineered with cationic (positively charged) molecules of colour that give our world-renonwned CROMATIQUE Reds intensity, extra brilliance and longevity. These dynamic reds are masterpieces of chromatic beauty and extraordinary technical performance. 

* Cationic:

An ion or group of ions having a positive charge and characteristically moving toward the negative electrode in electrolysis. An ion with net positive charge, having more protons than electrons.


- Cationic polymers remain on the hair via electrostatic interactions.

- They are attracted to the negatively charged, damaged protein sites on the hair.

- This positive/negative interaction prevents them from being removed. ​​