CRoMATIQUE

 PROFESSIONNEL DE LA COULEUR

La Krèmm Inc., a leading company in the hair industry established in Europe, Asia and The Americas, is well known for its ethical and fair business practices worldwide. A young multinational company that quickly rose to the top of the beauty industry much like our slogan suggests “Crème de la Crème”.

The founders of our company, Daniel and Eduardo Vazquez del Mercado, had identified a strong need in the global market for a professional hair colour line with “zero defects”. They wanted all professionals to have access to a line of absolute accuracy and reliability in literally “every colour” giving the professional the freedom to focus on creating colour masterpieces with confidence and assurance.

“Our Cromatique formula received a double dose injection of both, knowledge and experience, from three generations of chemists spanning 70 plus years on the development and perfection of permanent hair colour”.

“It was my personal quest to develop the best colour cream in the world: a quest now shared. Destiny brought us together and our devotion to perfection developed our dream”.

Daniel Vazquez del Mercado, CEO, La Krèmm Inc.

The first step of our project was to systematically collect information from professionals to determine the most important characteristics of their ideal hair colour. Results of this research indicated that the most sought after features were basically universal. Stylists worldwide sought a product with at least the following attributes:

A line that can achieve:

• Absolute grey coverage

• Colour longevity/Lasting colours

• Beautiful healthy looking hair / Hair treatment and shine

• Low ammonia content

• Brilliant long-lasting reds

• Accurate results in every colour

“Our reds are chemically engineered with cationic (positively charged) molecules of colour that give our world-renowned Cromatique reds intensity, extra brilliance, and longevity”.

“Our technologically advanced ash series was engineered with self-correcting properties, unique to each ash colour in the Cromatique line”

“Our Superlighteners were developed to perfection with advanced lifting performance and the capacity of providing illuminating multi-dimensional shine”.

“…And like this… every single colour within each colour family was developed to perfection” 

The LK Complex

The crowning jewel of our formulation, our LK complex, is a combination of natural extracts with powerful beauty and health benefits. Boswellia Serrata, Sesame and Neem, three ancient restorative ingredients that had been used for thousands of years, were for the first time ever, intelligently engineered into a hair colour formulation.

Cromatique’s LK complex is a multi-benefit compound. High in Vitamin E and essential fatty acids, it quickly penetrates the outer layer of the scalp and hair shaft restoring the protective barrier and preventing moisture loss. Our complex moisturises so deeply that it repairs prolonged dryness and regains lost lustre nourishing the hair and scalp from within. It also acts as an anti-inflammatory agent reducing sensitivity and maintaining PH level.

“We are proud of our product and the realization of our vision of creating the best hair colour in the world. I personally invite the colour artists of the world to use, enjoy, and create using our Cromatique ultimate colour palette.

“Masterpieces of colour are only strokes away!”


Eduardo Vázquez del Mercado,
International Vice-President and Cofounder, La Krèmm Inc. 

Research results indicated numerous brands had accomplished several of these objectives, but no one brand had achieved them all.  We then knew that our mission was not an easy one. We began an exhaustive quest for a lab that could collaborate in the creation of formulas that could go beyond existing parameters in the professional hair colour industry.

“Our purpose was to create a line where the beauty and chemistry of “every colour” were perfect …where the most important set of tools of the professional (the colours) would allow the artist to create with absolute reliability”

Founder of La Krèmm, Daniel Vázquez del Mercado spent more than three exhaustive years searching worldwide for the right lab. During his journey, he encountered some of the grandest manufacturers and labs in the world, offering to sell their pre-existing formulas but not willing to invest in the creation of the perfect one.

It was not until he stumbled onto the quaint lab of Beatriu et Arnau, in Spain that he discovered a team of chemists that shared his passion for perfection. To Daniel’s surprise this passion for perfection came combined with over 70 years of successful research and development in hair colour.

The Stabilized Oxidizing Cream

Cromatique Stabilized Oxidizing Cream is unique to the Cromatique line and is a vital, key element in ensuring the unsurpassed quality of Cromatique professional hair colour results. Our premier cream peroxide is enriched with a new-generation cationic conditioning agent.Cromatique’s rich and creamy formulation boosts the restructuring emollient and soothing action of our hair colouring cream’s active ingredients to obtain the best colour results: maximum coverage, outstanding shine and smoothness.

Its high-viscosity concentrated formula and balanced texture help the professional achieve a perfect application (drip-free, moisture-rich/non-drying). When mixed with our colouring cream or lightening powder, Cromatique’s Oxidizing Cream produces a truly homogeneous mixture that makes the application easier and helps achieve outstanding results.

CROMATIQUE,

The Colour

Daniel’s exhaustive worldwide travels proved to be twofold. Not only did he discover the lab, he also uncovered and acquired rights to the best pigments and ingredients for his colour cream project. Cromatique was created using only the highest quality ingredients to ensure brilliant, long-lasting colours, even if doing so meant additional time and costs. Additionally, developing CROMATIQUE in the European Union meant meeting higher development and ingredient standards than those required by the FDA. Not only did La Krèmm meet those standards but significantly exceeded them all.

The Cromatique dream was soon realized with the creation of the perfect professional hair colour line.  Cromatique answers the call of colour professionals around the world, not only giving them the qualities they sought in their desired perfect hair colour but also providing so much more:

Using state-of-the-art pigments with technically advanced colour molecules allowed the La Krèmm Hair Science team to develop a professional hair colour cream with absolute 100% grey coverage.

The meticulous integration of different pigments in newly designed formulations led to brilliant tones and fluid light reflections for added beauty and colour longevity for each and every colour.